As a Senior Editor at Weber Shandwick, I am responsible for overseeing editorial and storytelling for a variety of campaigns in the food, beverage and general lifestyle spaces.
For each program included in this gallery, I was tasked with creating compelling owned content for a unique mix of platforms while keeping brand messaging, style and voice consistent across channels.
Flip through the gallery here to see a sample of the work I’ve done — and the mix of places that content has taken shape, like social platforms, web copy and even wedding vows!
5-hour ENERGY Inspired Energizing BBQ Sauce: To launch the first-ever BBQ sauce made by an energy drink brand, we partnered with Actor and Cookbook Author Brian Baumgartner as the influencer at the heart of an omni-channel storytelling program.
Happily Ever ALDI Wedding: In addition to creating the messaging and owned content for this campaign that led to finding the happy couple, I interviewed the winners and wrote their actual wedding vows, invitations and other day-of materials.
